Tawa needed to promote its own identity by having its own branding that can be used by groups, organisations and businesses in Tawa, and that is identifiable
by people, both local and outside Tawa, and reflects the things that make it unique. It is envisaged that businesses, residents and visitors will be drawn more
to the suburbs in future creating a sense of belonging and leading to a more vibrant environment that people both local and visiting want to be part of.
I worked closely with Vibrant Tawa to develop a modern & professional brand identity. I designed new assets, artwork and guidelines so he could communicate his
new brand in a variety of ways across many digital and print mediums.
Client: Tawa Community Board
Role: Graphic Designer
RESULTS & OUTCOMES
- Create a portfolio website that reflected Dean's photographic style;
- An uncluttered clean user interface;
- A developed web aesthetic that fits in with the brand.